What will we cover?
1. Find the Average Lifetime Value of your customers.
In order to optimize your ads and create a scalable advertising strategy, the amount you spend to acquire a new customer is always less than the average lifetime value. So before starting any paid advertising we must first start by finding Average Lifetime Value.
2. Calculate your conversion rates from home page to sale.
Of the clients that come to your home page, how many ultimately end up as leads in your CRM? I will explain how this number can be improved, how it can you best be measured, and how to set up Facebook and Google conversion pixels.
3. Improve your CTA's and decrease your Cost Per Conversion.
The key to any advertisement whether its on Google, Facebook, email or any other medium is to understand the ultimate goal of that ad. From there you can create advertising copy, improve your conversion rates, and optimize for sales. We'll cover how to create these ads, measure their value, and improve your conversion rates.
4. Increase the Average Lifetime Value so it is always greater than your Cost Per Conversion
What can you as a business owner do to make sure your customers come back? The bottom line is that gaining a customer from a cold lead is almost always more expensive than creating repeat business for yourself. We'll cover the various strategies you can employ to increase your retention.